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Content Intelligence

Millions of posts and reels are published every day. A handful of those do something extraordinary. This is the library of those.

What if every post you made had greatwonderfulridiculousastronomical odds at going big?

See what has worked unusually well in your niche, measured against accounts of a comparable size.

1m+posts analysed
100+niches covered
$0to explore the library
Self-care
12Kfollowers
3.1Mviews on one post

An account that size is not supposed to do that. So we pulled the post apart — the hook, the shape of the script, where the caption turned, the audio it rode — and that teardown is what you get to work from.

Audio
Original audio
Caption
The list I actually keep, not the one I post about.
Hashtags
#selfcare#journaling#slowliving#mentalhealth
Time
Tuesday · 7:40 pm
@maren...Self-care
Self-care post by @maren...
3.1M views12K followers
Work life
4Kfollowers
880Kviews on one post

No trend, no sound, nothing bought. What it had was a first line you could not leave, and a caption that answered the question the video had just put in your head.

Audio
Original audio
Caption
Thank you for your email, but: I’m not at my desk.
Hashtags
#worklife#outofoffice#corporatehumour
Time
Sunday · 1:10 pm
@sofie...Work life
Work life post by @sofie...
880K views4K followers
Fashion
31Kfollowers
2.4Mviews on one post

Posted on the wrong day, at the wrong hour, and it went anyway. The blueprint says why — and it is not the part anyone guesses first.

Audio
"Blue Hour" · lantre
Caption
The new season, shot in one afternoon.
Hashtags
#fashion#editorial#lookbook
Time
Thursday · 6:20 am
@calla...Fashion
Fashion post by @calla...
2.4M views31K followers

CONTENT BREAKDOWN

We take it apart, so you can understand why it stood out

See the elements associated with a post’s performance, separated into a clear breakdown you can learn from.

What was in it

The creative elements that made up the post.

Why it stood out

How the post performed relative to the account’s typical content.

A few things worth knowing.

Can’t find what you need? We’re happy to help.

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Is the library free to use?

Yes. You can search, filter and save posts at no cost. Some optional analysis features use your Aubrium credit balance, with the price shown before you use them.

What makes a post an outlier?

Aubrium looks at how a post performed relative to the account’s typical content and other relevant signals. This helps surface posts that performed unusually well for the account they came from.

What can I find in the Library?

The Library covers posts across a wide range of niches and account sizes. You can search and filter the collection to find examples relevant to what you create.

What does the Content Breakdown show me?

It separates a post into useful signals such as its caption, audio, hashtags, timing and performance characteristics, so you can understand what was present and what made the post notable.

I have been using Aubrium for our agency and I am very happy with everything we can deliver for our clients. As an agency we get excellent customer service.

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