Question 1

What is Aubrium?

Accepted Answer

Aubrium shows you viral reels from Instagram accounts just like yours, so you always know what to post next. We look through millions of reels and pull out the ones that reached far more people than the account has followers. You pick your niche, scroll the ideas, and save the ones you want to make your own. There's nothing to install and you never give us your Instagram password. It all works from your browser, on your laptop or your phone.

Question 2

What does it cost?

Accepted Answer

Aubrium is a monthly subscription, with three plans: Lite, Growth and Pro. Every plan has every feature. Plans differ in how many Spark Credits you get each month and how many Instagram accounts you can add. There are no setup fees and no contracts — you can cancel whenever you like. For today's prices, see our pricing page.

Question 3

What does my subscription include?

Accepted Answer

Every plan includes: Find Ideas — the full library of viral reels, with every filter and sort · Collections — save the ideas you like and come back to them any time · My Rivals and My Topics — follow accounts and keywords you care about, checked all month · Performance — see how your own account is doing and what to fix next · Spark Credits every month, to make carousels, scripts, hooks and remixes, and to track rivals and keywords If you want more Spark Credits in a month, you can add them any time.

Question 4

Which platforms does Aubrium support?

Accepted Answer

Aubrium is built for Instagram — reels, carousels and posts. It doesn't cover TikTok, YouTube or other platforms yet. That said, a reel idea that works on Instagram usually works on TikTok and YouTube Shorts too, so plenty of creators use it for all three. You can use Aubrium in any modern web browser, on a computer, tablet or phone. There's no app to download.

Question 5

How do I find viral reel ideas?

Accepted Answer

Open Find Ideas — it's the first thing you see when you log in. Pick a category that matches your niche, like fitness, food or travel. · Scroll the list. The reels at the top reached the most people compared to how many followers the account has. · Tap any reel to see why it worked, then save the ones you like. That's it. You can narrow things down further with filters whenever you want.

Question 6

What makes a reel "viral"?

Accepted Answer

A reel is viral when it reaches far more people than the account has followers. Instagram shows reels to people who don't follow you. When a reel gets many times more views than the account has followers, it means Instagram kept showing it to strangers — because they watched it, shared it and wanted more. That's the clearest sign an idea works. For example, an account with 10,000 followers posts a reel that gets 160,000 views. That's 16× their follower count — a viral reel. You'll see that number in the Virality column. A reel only makes it into the library if it reached at least 2× the account's followers and at least 10,000 views. Photos and carousels work a little differently, because Instagram doesn't show them to strangers in the same way. For those, we compare their likes to what an account that size normally gets. We focus on accounts with 1,000 to 100,000 followers — creators your size, not celebrities. When one of their reels travels that far, it's the idea that worked, not the fame. That's what makes it worth borrowing.

Question 7

How do I filter and sort the ideas?

Accepted Answer

Open Filters — there are dozens to mix and match. A few favourites: Category — pick one or more niches, like fitness, food or travel · Country — only see creators from where you are · Viral multiple — only show reels that went at least this viral · Shares — sort by shares to find the reels people sent to their friends There's also an AI filter, so you can hide AI-generated content or see only that. And many more — format, hook style, account size, date and others. To sort, tap any column heading. Tap it again to flip the order. Want to see more or less on screen? Use Columns to show or hide any column.

Question 8

How do I save ideas to Collections?

Accepted Answer

Tap Save on any reel and choose a collection, or make a new one right there. Collections are just folders for your ideas. You might have one for "next week", one for hooks you like, and one per series you're planning. Find them all under Collections in the menu. You can rename or delete a collection whenever you like. Need your ideas somewhere else? Use Export to download the list as a spreadsheet (CSV).

Question 9

How do I see the full breakdown of an idea?

Accepted Answer

Tap any reel in the list. A panel opens with everything we know about it: The numbers — views, likes, comments and engagement compared to followers · The hook — the first few seconds, and whether it's spoken or shown on screen · The transcript — every word said in the reel · How it was made — the format, pace, style and tone · The caption and hashtags — with a button to copy them · The audio it used There's also a link to open the original post on Instagram.

Question 10

Can I watch the reels inside Aubrium?

Accepted Answer

No. The reels belong to the creators who made them, so we don't host their videos. When you want to watch one, tap Open on Instagram and it opens the original post. Everything else — the numbers, the hook, the transcript and how it was made — is right there in Aubrium, so you only need Instagram to see the video itself.

Question 11

What if I can't find my niche in the library?

Accepted Answer

You can ask us to go and find it. Go to My Topics and describe your niche in a few words — for example, "sourdough baking for beginners". We'll suggest search words for it. Remove any that aren't quite right, then start tracking. We go and find the reels taking off for them, then check again every morning for 30 days. Tracking keywords uses Spark Credits, 30 days at a time. You always see the cost before you confirm, and current prices are on our pricing page.

Question 12

What is tracking a rival?

Accepted Answer

A rival is any Instagram account you want to learn from — a competitor, a creator you admire, or someone a little ahead of you. Go to My Rivals, type their @username and tap Track. We pull their recent posts and rank them against their own normal, so you can see straight away which posts really worked for them. After that we check their reels every 90 minutes and add anything new. Tracking a rival uses Spark Credits for 30 days at a time — current prices are on our pricing page. We remind you three days before the end; then it pauses by itself, and you can resume it for another 30 days. They're never notified, and nobody else can see who you track.

Question 13

What is tracking keywords?

Accepted Answer

Keywords let you follow a topic instead of a person. Go to My Topics and describe what you want to follow — for example, "meal prep for busy parents". We suggest keywords for it. Keep the ones that fit, remove the rest, and tap Track. We find the reels taking off for those keywords and show them to you. Then we look again every morning for 30 days, so new ideas keep arriving without you lifting a finger. Each keyword uses Spark Credits for 30 days at a time. You see the total before you confirm, and current prices are on our pricing page. We remind you three days before the end; then the topic pauses by itself, and you can resume it for another 30 days.

Question 14

Which keywords should I track?

Accepted Answer

Think about the words your ideal viewer would actually type into Instagram search. Be specific. "Protein breakfast ideas" finds better reels than "food". · Use your viewer's words, not industry words. "How to sleep better" beats "sleep hygiene". · Cover a few angles. For a coffee page, you might track "latte art", "home espresso" and "coffee recipes". · Start small. Five to ten good keywords is plenty. See what they bring back, then add more. If a keyword keeps bringing back reels that aren't useful, remove it and try a sharper one.

Question 15

How many rivals and keywords can I track?

Accepted Answer

You can track up to 100 rivals and 1,000 keywords, on any plan. Each one is paid in Spark Credits for 30 days at a time, while you're subscribed: rivals are checked every 90 minutes, keywords every morning. Removing one frees up the space for something else.

Question 16

What are Spark Credits?

Accepted Answer

Spark Credits ("Sparks" for short) are what you use for the extra things you do in Aubrium. Your plan gives you a fresh batch of Sparks every month. You spend them when you: Create a carousel · Make my version of a viral post · Write hooks · Remix a trending reel or photo · Track a rival · Track a keyword For what each one costs today, see our pricing page. Searching, filtering, browsing and saving ideas never cost Sparks. That's all included in your plan. You always see the price before you spend anything. Your balance is shown at the top of the screen, and the full history is in your account.

Question 17

Which plan is right for me?

Accepted Answer

Every plan has every feature. Plans differ in how many Spark Credits you get each month and how many Instagram accounts you can add. Lite — for creators posting for fun or just starting out. · Growth — for creators posting several times a week who want a steady flow of new ideas. · Pro — for agencies and anyone running several accounts. Not sure? Start with Lite — you can move up any time. Prices, monthly Spark Credits and accounts for each plan are on our pricing page.

Question 18

Can I buy extra Spark Credits?

Accepted Answer

Yes. If you run low, you can buy a Spark Credits pack at any time from your account. Bigger Spark Credits packs come with extra Sparks on top. You'll find the current Spark Credits packs on our pricing page. If you find yourself buying Spark Credits packs every month, upgrading your plan is usually the better deal.

Question 19

Do Spark Credits expire?

Accepted Answer

It depends where they came from: Sparks from your plan last for that month. Anything you don't use doesn't roll over — you get a fresh batch when your plan renews. · Sparks you buy in a Spark Credits pack last for one year from the day you buy them. When you spend, we always use the Sparks that expire soonest first, so you never lose some while others sit unused. We'll also email you 30 days and 7 days before any bought Sparks expire.

Question 20

How do I cancel my plan?

Accepted Answer

Go to Settings → Plan & Billing, then tap Cancel plan and confirm. Your plan stays active until the end of the month you've already paid for, and you won't be charged again. Changed your mind before then? Tap Keep my plan on the same page. After your plan ends: Your Collections and everything you've saved stay in your account. · Any Sparks you bought in a Spark Credits pack still work until they expire. · The library and daily tracking pause until you subscribe again.

Question 21

How do I change my plan?

Accepted Answer

Go to Settings → Plan & Billing, tap Change plan, then pick the plan you want. When you move up, the change starts straight away and your extra Sparks arrive right then. When you move down, the change starts at your next renewal, so you keep what you've paid for until then.

Question 22

What payment methods do you accept?

Accepted Answer

We accept Visa, Mastercard and American Express credit and debit cards. Your card details are handled by a secure, certified payment partner. Aubrium never stores your full card number or security code.

Question 23

How do I get my invoices?

Accepted Answer

We email you a receipt after every payment. You can also download an invoice for any payment at any time from Settings → Plan & Billing → Invoices.

Question 24

Can I get a refund?

Accepted Answer

Yes. Email us and we'll send the money back to the card you paid with. Your first subscription — ask within 15 days and we'll refund it in full, even if you've used it. · A renewal — ask within 7 days and we'll refund it in full, as long as you haven't used any of that month's Spark Credits. After that, payments can't be refunded. You can cancel any time, and your plan stays active until the end of the month you've paid for. Spark Credits themselves are never refundable. Our Refund Policy has the full details.

Question 25

How do I sign in?

Accepted Answer

Go to the login page and enter your email. You can sign in two ways: Magic link — we email you a link, you tap it, and you're in. No password needed. · Password — if you've set one up, type it in. Forgot your password? Tap Forgot password? on the login page and we'll email you a link to set a new one. Your Aubrium login is separate from Instagram. We never ask for your Instagram password.

Help Center

Getting Started

Finding Ideas

Tracking Rivals and Keywords

Plans & Spark Credits

Account & Billing