See Which Reels Took Off. And Why.
Every reel next to your usual views. Then what your best ones did that your worst ones didn't.
What Your Hits Have in Common
Your Best vs. Your Worst
Shorter, or a hook on screen? See what your top five shared.
51.3×
20.8×
16.1×
11.3×
7.9×Worst
0.3×
0.4×
0.4×
0.5×
0.6×Length14s vs 43sNo talking4 of 5 vs 2 of 5Hook on screen4 of 5 vs 2 of 5What Works for You
Each habit, measured against your own usual views.
Then Do It Again
One Score Out of 100
How close your reels are to what goes viral in your niche.
Copy What Already Works
Viral reels that already make your biggest fix. Tap one to make your version.
28.0×@liamx…15.5×@derin…13.3×@calib…3.5×@spenn…2.7×@lande…Make my versionYour Next Reel, Planned
Do more of what already works.
Your score, your best habit and viral reels that do it too.
The Greats Measured Everything
- James Dyson built 5,127 prototypes before his vacuum worked. (the bagless vacuum, 1984)
- The Wright brothers tested 200 wing shapes in a homemade wind tunnel. (their wind tunnel, 1901)
- The Oakland A's won 20 straight by trusting the numbers over hunches. (Moneyball, 2002)
- Florence Nightingale charted where soldiers died, and hospitals changed. (the rose diagram, 1858)
- Google tested 41 shades of blue to see which link people clicked most. (its link colour, 2009)
- British Cycling chased a 1% gain in everything it could measure. (marginal gains, 2012)
- “I've missed more than 9,000 shots in my career.” — Michael Jordan, Nike, Failure, 1997
- Ford timed every step until a Model T took 93 minutes, not 12 hours. (the moving assembly line, 1914)
- Kipchoge's team measured every detail to run a marathon under 2 hours. (the 1:59 Challenge, 2019)
Frequently Asked Questions
What does the score measure?
How closely your last 30 reels follow what the viral reels in your niche and region do. Not likes, and not one set of rules for everyone.
Where do the rules come from?
From the viral reels in your niche, rebuilt once a month.
What if I haven't posted much?
Each rule needs 6 of your reels before it counts. Until then it shows as building, and it never counts against you.
Do I need to give you access to my account?
No. It reads your public profile. Nothing to connect, nothing to log in to.
What does it cost?
Every plan includes it. It doesn't use Sparks.
I have been using Aubrium for our agency and I am very happy with everything we can deliver for our clients. As an agency we get excellent customer service.



