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See Which Reels Took Off. And Why.

Every reel next to your usual views. Then what your best ones did that your worst ones didn't.

Performance@calis… · best vs usual
@calis…17K followersYour usual 5.7K viewsIts requires intentional effort and patience but this is legit all youReel · 82s293K51.3×Trying to flyReel · 14s119K20.8×Debate settledReel · 14s92K16.1×SwitchReel · 10s64K11.3×Muscle Up?Reel · 12s45K7.9×

What Your Hits Have in Common

Your Best vs. Your Worst

Shorter, or a hook on screen? See what your top five shared.

Best vs worstYour 5 best and 5 worst reels
Best16.1×11.3×3.9×0.9×0.9×Worst0.4×0.4×0.5×0.6×0.7×Length14s vs 18sNo talking5 of 5 vs 3 of 5Hook on screen5 of 5 vs 3 of 5

What Works for You

Each habit, measured against your own usual views.

Insights@calis… · last 12 reels
Your niche's 4 moves3 done · your last 12 reelsMake it a POV or a skit0 of your 12 reels · 11% of viral reelsSee examplesShow it — don't talk to camera10 of your 12 reels · 79% of viral reelsPut the hook on screen as text9 of your 12 reels · 63% of viral reelsKeep reels 7–15 seconds6 of your 12 reels · 40% of viral reelsYour 6 reels with it got 2.3× your usual views.Hashtags and time of day don't matter here.

Then Do It Again

One Score Out of 100

How often you post, and how close your reels are to what goes viral in your niche.

Performance@calis… · last 12 reels
Match score · last week98/100Calisthenics · Western4 moves · 3 done · your last 12 reels
Your biggest fixesMost points firstMake it a POV or a skit0 of your 12 · 11% of viral reels · See examples+8

Copy What Already Works

Viral reels that already make your biggest fix. Tap one to make your version.

See examplesMake it a POV or a skit · +8
1,935×@jaymx…28.0×@liamx…15.5×@derin…13.3×@calib…3.5×@spenn…2.7×@lande…Make my version

Your Next Reel, Planned

Do more of what already works.

Your score, the fix worth the most, and what your best reels did.

Performance@calis… · last 12 reels
@calis…17K followers
Match score · last week98/100Calisthenics · Western4 moves · 3 done · your last 12 reels
Your biggest fixesMost points firstMake it a POV or a skit0 of your 12 · 11% of viral reels · See examples+8
Best vs worstYour 5 best and 5 worst reelsLength14s vs 18sNo talking5 of 5 vs 3 of 5Hook on screen5 of 5 vs 3 of 5

The Greats Measured Everything

  • James Dyson built 5,127 prototypes before his vacuum worked. (the bagless vacuum, 1984)
  • The Wright brothers tested 200 wing shapes in a homemade wind tunnel. (their wind tunnel, 1901)
  • The Oakland A's won 20 straight by trusting the numbers over hunches. (Moneyball, 2002)
  • Florence Nightingale charted where soldiers died, and hospitals changed. (the rose diagram, 1858)
  • Google tested 41 shades of blue to see which link people clicked most. (its link colour, 2009)
  • British Cycling chased a 1% gain in everything it could measure. (marginal gains, 2012)
  • “I've missed more than 9,000 shots in my career.” — Michael Jordan, Nike, Failure, 1997
  • Ford timed every step until a Model T took 93 minutes, not 12 hours. (the moving assembly line, 1914)
  • Kipchoge's team measured every detail to run a marathon under 2 hours. (the 1:59 Challenge, 2019)

Frequently Asked Questions

What does the score measure?

Each week: how often you post, and how closely your last 12 reels follow what the viral reels in your niche and region do. Not likes, and not one set of rules for everyone.

Where do the rules come from?

From the viral reels in your niche, rebuilt once a month.

What if I haven't posted much?

Each rule needs 6 of your reels before it counts. Until then it shows as building, and it never counts against you.

Do I need to give you access to my account?

No. It reads your public profile. Nothing to connect, nothing to log in to.

What does it cost?

Every plan includes it. It doesn't use Sparks.

I have been using Aubrium for our agency and I am very happy with everything we can deliver for our clients. As an agency we get excellent customer service.

Your best reel left clues.

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