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Keep Every Idea in One Place.

Tap the bookmark on any reel and file it. One collection per client, per month, per format.

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DiscoverParenting · Real Estate · Travel
  • How it started vs how it ended...@polly_anna_shaw · 43M
  • WTH is my boyfriend's alarm 😭@ailenmornings · 34M
  • What a beautiful day@casandra_clark · 19M
  • Flight attendant with 20 years of experience: if a passenger orders TOMATO JUICE, the crew UNDERSTANDS ONE THING@makareevna.pro · 69M
  • esto y tu apellido en el portón@coloradomtnhomes · 16M
  • POV: Mom assembles the bike@relatableboymom · 40M
  • don't worry we all started with a 23 kg suitcase in an extra small room@daily.fereshte · 30M
  • I'm talking about the fact that I'm talking about the fact that I'm talking about the…@recent_change_to_your_account_ · 58M
  • Ultimate baby airline seat hack@zetravelfamily · 77M
  • Finally did this prank 😂🥹@celia_traveling_teacher · 36M
  • Nubar from Vegas Real Estate Experts and this is Alla.@alla_vegas_realestate · 30M

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  • Toddler hooks3
  • Open houses3
  • Carry-on packing3
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CollectionsToddler hooksParenting3Open housesReal Estate3Carry-on packingTravel3

Whatever You’re Saving For

One for Each Client

Keep every client’s ideas in their own place.

Café client
58M52M52M48M33M32M15M15M11M

Or One for Each Month

Save Halloween ideas in September. Post them in October.

October
24M16M11M9.9M7.5M6.5M6.2M4.7M3.9M

Then Put Them to Work

Find the Best One Fast

Sort any collection by views or shares.

Bakery client9 reels
Creator & postFollowersViewsShares
Let’s get these cookies perfected@vanillasugarbakeshoppe75K181M93KFudgy brownies!@_nesbakes93K110M38KGoing to surprise my family.@kellycookswhat20K99M1.6MA lace and wheat stalk score for this mornings sourdough loaf! Scoring is so satisfying!@flourish.bakehouse_31K56M144KPOV: your cookies come out looking questionable, but you refuse to give up.@indulgencebyaroosa2.1K51M41K

Hide What’s Not for You

Tap Not for me and it’s gone from every list. Nothing is deleted.

DiscoverParenting
Mission impossible 3: Mettere il sacco nanna mentre dorme 😬@project.neonato · 16K106M6,444×
@project.neonato16K followers · ParentingNot for me
POV: same belt, different childhood@jayliss__ · 10K58M5,619×
@jayliss__10K followers · ParentingNot for me
When you can't figure out why your 3 month old baby is so heavy...@nosdababoon · 6.9K34M4,842×
@nosdababoon6.9K followers · ParentingNot for me
how mom life feels sometimes _@carly_happening · 8K34M4,195×
@carly_happening8K followers · ParentingNot for me
Learning to drive with a parent@teendrivingacademy · 8.4K32M3,781×
@teendrivingacademy8.4K followers · ParentingNot for me

Hand It to a Client

One tap, and it’s a spreadsheet.

Every reel in the collection, with its numbers, caption and link.

Café client9 reels
Café clientExport
  • Elevate your coffee with this fun spice pen! Get one in my bio 🏼 F o ll ow for more fun…58M
  • Snicker Iced Coffee52M
  • Espresso Tonic Bomb52M
  • Barista mode is OFF until coffee kicks in48M
  • Send to a friend to see the reveal33M
  • Tag your chai partner32M
  • Currently obsessed with honey brown sugar latte15M
  • Cool down, caffeine up. The espresso cooling15M
  • Milk splitting workflow.11M
Café client9 rows
1CreatorViewsSharesShare rateHookFollowersLikesCommentsViral multipleTopicFormatCaptionPostedURL
2@hello…57,580,68639,9410.07%This is so fun!92,896205,0886260CoffeereelElevate your coffee with this fun spice pen! Get one in my bio 🏼 F o ll ow for more fun…2025-02-04https://www.instagram.com/p/DFo12xOxfzd/
3@coffe…51,932,85547,1730.09%30,383680,5617090CoffeereelSnicker Iced Coffee2026-09-13https://www.instagram.com/p/DdOSi54sZkB/
4@thesp…51,725,482754,7641.5%38,383769,4764,4320CoffeereelEspresso Tonic Bomb2026-04-26https://www.instagram.com/p/DXmewI2jCU6/
5@prase…48,108,369448,2260.93%Barista before morning coffee 😵19,3882,670,7798,1360CoffeereelBarista mode is OFF until coffee kicks in2026-09-01https://www.instagram.com/p/DcvSkWiAyIx/
6@drink…33,367,220210,1950.63%Intuition Test: Which is coffee? Which is matcha?57,460335,0193,7180CoffeereelSend to a friend to see the reveal2026-08-24https://www.instagram.com/p/DccFc8YJBTU/
7@hotel…32,047,724200,5220.63%43,7061,562,9952,5550CoffeereelTag your chai partner2025-11-30https://www.instagram.com/p/DRqmQ_7ElBt/
8@andys…15,208,62557,8670.38%say love me and for me now.15,564220,7377500CoffeereelCurrently obsessed with honey brown sugar latte2026-01-04https://www.instagram.com/p/DTEqIW2jDQ7/
9@icedc…14,630,25711,5600.08%Every time I make coffee, I get a bunch of questions about my espresso cooling ball.7,16158,1353110CoffeereelCool down, caffeine up. The espresso cooling2025-08-06https://www.instagram.com/p/DM_safYNbHw/
10@whati…10,765,90062,7320.58%It's like a train that just start playing.55,937731,0152,9060CoffeereelMilk splitting workflow.2026-03-13https://www.instagram.com/p/DV0ASvukqhe/

The Greats Saved Their Ideas

  • Over 7,000 pages of Leonardo da Vinci's notebooks still survive. (his notebooks, 1500s)
  • Twyla Tharp starts every new dance with a box she fills with ideas. (The Creative Habit, 2003)
  • Mark Twain carried notebooks all his life; dozens of them survive. (Mark Twain Papers, 1800s)
  • Beethoven sketched his symphonies in notebooks he carried everywhere. (his sketchbooks, 1800s)
  • John Locke published a whole method for keeping a book of ideas. (Common-Place-Books, 1706)
  • Agatha Christie plotted her mysteries in 73 notebooks of ideas. (her notebooks, 1920s)
  • Thomas Edison left behind about 3,500 notebooks of ideas. (The Edison Papers, 1931)
  • Joan Didion wrote a whole essay on why she kept a notebook. (On Keeping a Notebook, 1966)

Frequently Asked Questions

How many collections can I have?

Up to 50 for each Instagram account, with up to 500 reels in each.

Can I download a collection?

Yes. Open it and export a CSV with every reel's creator, caption, metrics and link.

Do reels I save in ChatGPT or Claude show up here?

Yes. Anything you save through your assistant lands in your Saved collection in Aubrium.

What can I save?

Any post you find in Aubrium: in Find Ideas, My Topics or My Rivals.

I have been using Aubrium for our agency and I am very happy with everything we can deliver for our clients. As an agency we get excellent customer service.

Save the ones you like. Find them later.

Every idea, one tap away.

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