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Topic Research

Find Viral Reels on Any Topic.

Type what you post about. Minutes later, every reel that broke out for it is in a table, ranked and explained.

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Scan a topicAny topic. Any country.
Your topic

We search Instagram for it and rank every reel we find by how far it went past its own audience.

Ready to scanScan
  • Searching Instagram for your topic
  • Pulling every reel it finds
  • Scoring each one against its own audience
  • Ranking the breakouts
Is your starter faster than mine?@sourdoughwithkids · 24K4.7M679×
Hook“Is your starter faster than mine?”Question · on screen
First 3 secondsFour jars of sourdough starter are shown, with the first two starting to rise and the last two already overflowing.
Why it travelled679× their norm4.7M plays7–15s
Marbled Matcha Sourdough I bought some really lo@myformosafood · 6.7K3.6M406×Which sourdough starter feeding ratio is best?@leavenhaus · 15K2.3M815×I am going to go ahead and call this one a WILD @fermentandfleurish · 6.9K2.1M19×Baker's Trick: Scoring 5 minutes into the bake@laurenslovage · 9.1K1.8M312×Now this is something I haven't seen before@leavenhaus · 15K1.6M842×
Topic: sourdough for beginners23 reels
Creator & postFollowersViewsShares
Is your starter faster than mine?@sourdoughwithkids24K4.7M9.8KMarbled Matcha Sourdough I bought some really lo@myformosafood6.7K3.6M5.1KWhich sourdough starter feeding ratio is best?@leavenhaus15K2.3M13KI am going to go ahead and call this one a WILD @fermentandfleurish6.9K2.1M1.5KBaker's Trick: Scoring 5 minutes into the bake@laurenslovage9.1K1.8M941
Ranked

Sort by What Matters to You.

Views tell you what got seen. Shares tell you what people passed on. Flip the table and a different reel comes first.

  • Views, shares and followers on every row
  • One tap to sort by any of them
  • Saved with the scan, sortable any time
sourdough for beginners23 reels
LengthUnder 20s20–60sOn cameraTalking headNo talking headFollowersUnder 10K10K–50KMade withNo AIAIReset
Is your starter faster than mine?@sourdoughwithkids · 24K4.7M679×Marbled Matcha Sourdough I bought some really lo@myformosafood · 6.7K3.6M406×Which sourdough starter feeding ratio is best?@leavenhaus · 15K2.3M815×If your sourdough looks flat like this... DO NOT THROW IT AWAY@ridealongranch · 12K940K71×THE TIP THAT SAVED MY SOURDOUGH@decottagecooks · 2.9K126K40×
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Filtered

Keep Only the Reels You'd Make.

Narrow what the scan found by length, followers, talking head or not, AI or not. What's left is your shortlist.

  • Length, followers, on camera, AI
  • The same filters as the library
  • Down to the ones you'd actually make
sourdough for beginners23 reels · what they share
12 reels
Reel length11–40secondshalf of the 23 with a lengthWords on screen87%text burned onto the videoNobody talking to camera74%music, text or a voiceover insteadOpening hookCuriosity gap26% open with one
Patterns

What They Have in Common.

We read every reel the scan found and count what repeats: how long they run, how they open, whether someone talks to camera. Counted over the 23 here.

  • Length, hook, format, words on screen
  • Counted, not guessed
  • Only from the reels your scan found

Topic Research

From a Topic to a Table of Winners.

Type it. Wait a few minutes. Copy what worked.

Topic Research
  1. 1Type your topicAnything you post about
  2. 2We scan InstagramEvery reel that broke out for it, ranked
  3. 3Copy what workedThe hooks, the filters, the patterns
23 reelsranked, minutes after you typed it

A few things worth knowing.

The questions creators ask before their first scan. If yours isn't here, ask us.

Talk to us
How specific can a topic be?

As specific as you like. "sourdough for beginners" came back with 23 reels.

How long does it take?

A few minutes. You can watch it run, and the table opens the moment it's done.

What if very little comes back?

Then the scan says so, and you can widen the topic and run it again.

Can I scan it again later?

Yes. A rescan picks up the new reels and keeps the old ones.

Does it work outside the US?

Yes. A scan searches Instagram for your topic wherever it's posted — the reels on this page came from United States and United Kingdom.

I have been using Aubrium for our agency and I am very happy with everything we can deliver for our clients. As an agency we get excellent customer service.

Your topic is out there. Go get it.

Type it in. We bring back every reel that broke out for it.

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