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Competitor Analysis

See What Works for Any Creator.

Type a handle. We pull their latest posts, rank them against their own usual, and show you why the winners won.

Analyse a creatorAny public account
Their handle

We pull their latest posts and rank each one against that creator's own usual, so the breakouts come first.

Ready to analyseAdd
  • Pulling their latest posts
  • Finding their usual numbers
  • Scoring each post against it
  • Ranking the breakouts
2 types of people during turbulenceReel · Jan 202.5M15×
Hook2 types of people during turbulenceRelatable · on screen
First 3 secondsA glass of water on an airplane tray table shakes, revealing two people behind it.
Why it beat their usual15× their norm2.5M plays7–15sQuestion hook
We became royalty overnight for $50. Decent deal.Reel · Nov 211.3M17×I Built my Dream Home in BaliReel · May 22973K18×THE HOME WE CREATEDReel · Jun 9829K27×The Odyssey, but the Sirens are LatinaReel · Sep 2713K3.8×POV: You and Bro taking a break in the middle of Africa after riding bikes for 8 hours Life is goodReel · Aug 8604K8.7×
Abs is not a sign of powerReel · Aug 31.2M186×
Why it beat their usual186× their norm1.2M plays7–15sOriginal audio
The numbers1.2M views31K likes182 commentsposted Aug 3
Gym is safer for your face, SisReel · Jul 26820K162×Believe in yourselfReel · Aug 8672K54×Don’t skip leg daysReel · Jul 10469K113×I won’t skip leg day againReel · Jul 10373K15×Either go to the gym or go get some helpReel · Jul 29169K41×
Trying to be a cool kid again 🤪 But honestly Reel · Apr 111.9K2.6×
Why it beat their usual7–15sOriginal audio
The numbers1.9K views47 likes4 commentsposted Apr 11
‼️OCTANE Energy Drink® is all about Clean EssentReel · Aug 71.3K0.3×My Biggest Flex Will Always Be You 🩵 #boymom #fReel · Aug 21.3K1.5×Lord please help me remember these moments forevReel · Apr 181.3K1.3×It doesn’t have to look perfect to be effectiveReel · Apr 69550.1×I’ve learned to really love and appreciate my boReel · Aug 119101.7×
@lostleblanc51 beat their usual · 9 fell short
THE HOME WE CREATEDReel · Jun 9829K27×I Built my Dream Home in BaliReel · May 22973K18×We became royalty overnight for $50. Decent deal.Reel · Nov 211.3M17×2 types of people during turbulenceReel · Jan 202.5M15×Our Bali bedroom at @lostReel · Apr 10518K11×This is one of the wildest festivals I've ever seen.Reel · Dec 14567K10×Their usual · 1×Had to try floating breakfast at home 🌿 Once wiCarousel · May 165.5K0.9×... No ServiceReel · Aug 676K0.9×Almost forgot this was the whole pointReel · Apr 24149K0.9×Bring it anywhere, mount it literally anywhereReel · Sep 9156K0.9×There is a new way to flyReel · Apr 17105K0.8×weReel · Nov 460K0.8×
Measured

Measured Against Themselves.

Every post is scored against that creator's own usual, so a 715K account's breakout is still a breakout. You see what beat it, and what fell short.

  • Their wins, ranked
  • Their misses, so you can skip them
  • Works for any size of account
You vs. @juniorowen12 recent reels each
You@juniorowen
@calisthenics_joe17K followers@juniorowen27K followers
Posts a week0.31.1
Usual posting time9am–12pm5–9pm
Average reel length39s11s
Average views727K166K
Shares per reel2.5K6.8K
Compared

You vs. Them, Side by Side.

Your last 12 reels against theirs: how often you post, when, how long, and what it got. The gap is the lesson.

  • Posts a week, posting time, reel length
  • Views and shares, averaged
  • Same numbers on both sides
Tracking @juniorowen12 reels · 74 days
@juniorowen27K followers · every new reel, every dayChecked today
Their usual · 3.8K views
469K820K672K2.1K2.8K5K3.8K6.2K2.9K2.2K3.2K3K
Jul 10one bar per reel, oldest firstSep 22
Tracked

We Watch Them So You Don't Have To.

Every day we pull their new reels and note how each one is doing against their usual, so you see what's working for them as it happens.

  • Checked every day
  • Every new reel, ranked against their usual
  • Their whole run on one line

Competitor Analysis

From a Handle to Their Best Posts.

Type it. Minutes later, ranked and explained.

Competitor Analysis
  1. 1Type their handleAny public account
  2. 2We pull their postsEach one ranked against their own usual
  3. 3Learn from the winnersYou vs. them, side by side
100 poststheir breakouts first

A few things worth knowing.

What creators ask before they add their first competitor. If yours isn't here, ask us.

Talk to us
Who can I compare myself with?

Any public account. Your recent reels sit beside theirs: how often you post, when, how long, and what each one got.

Does the creator know?

No. We only read public posts, the same ones anyone can open on Instagram.

Why rank against their own usual?

Because a big account's ordinary post still gets big numbers. What matters is which posts beat their own usual, and by how much. Those are the ideas.

Can I add several creators?

Yes. Each one becomes a source in My Sources, with its own table, next to your topics.

What if they've only posted a few times?

We need at least 24 posts to rank fairly. Under that, we don't sell the scan.

I have been using Aubrium for our agency and I am very happy with everything we can deliver for our clients. As an agency we get excellent customer service.

Their best posts are public. Learn from them.

Type a handle. We do the rest.

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