See What Works for Any Creator.
Type a handle. See which of their posts took off, and why.
@Add
Reading @heykerryday
Tracking @heykerrydayWe’ll ping you when a reel takes off
Breaking outMe with one kid6.0% share rateusually 2.9%Make my version
My kids: mom why are you always screaming?2M50K
Anyone without kids: "You should just get up earlier to have your alone time"1.6M47K
Overstimulated mom trying to sound nicer1.1M15K
My headache is fixing the headache710K27K
Vacation with kids:450K19K
Know Who to Watch
Start With Accounts Like Yours
Five accounts your size, in your niche, going viral now.
Track a rival
Accounts like yours
@building.sl2.4K followers2.4K followers · 1.2M views in 90 days · AUTrack
@arshan.adili1.3K followers1.3K followers · 123K views in 90 days · USTrack
@esha.pathak2.4K followers2.4K followers · 4M views in 90 days · CATrack
@girlbosscapital2.7K followers2.7K followers · 135K views in 90 days · USTrack
@olliecsmith4.7K followers4.7K followers · 5.8M views in 90 days · AUTrack
Take Their Best Idea
@olliecsmith’s reel did 5.8M views. Make it yours in one tap.
@olliecsmith
Getting robbed but they take my work laptop5.8M515KMake my versionYour versionThey took the kids’ iPad
- 0s“Getting robbed and they take the kids’ iPad”
- 3sA hand lifts the tablet out of the stroller basket
- 6s“no Cocomelon. no ‘five more minutes’.”
- 9s“screen time: solved”
Know How You Compare
See Where They’re Ahead
Your last 12 reels next to theirs. The gap is what to fix.
You vs. @juniorowen
@calis…17K
@junio…27KPosts a week0.31.1
Average reel length39s11s
Average views727K166K
Shares per reel2.5K6.8K
Avg. share rate0.3%1.3%
Know When They Post a Hit
Every new reel of theirs, watched live.
@jorda…
No home office? No problem!Posted 4:56pm EDTLive0 views11K views0.6% share rate1.9M views1.3% share rate2M views1.3% share ratePosted84h
Know Why Their Reels Work
You’ll never have to guess.
We read their latest reels and count what the best ones share.
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1.3M01001100010010000101111000011011000111000101
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Posts at9am–12pmPosts a month5HookBold claimFormatStoryWords on screen89%Face on screen95%The Greats Watched Their Rivals
- Sam Walton spent hours in rival stores, taking notes on what worked. (Made in America, 1992)
- The Pepsi Challenge put Pepsi beside Coke in blind taste tests. (the Pepsi Challenge, 1975)
- The Mac's windows and mouse came from a visit to Xerox PARC. (Xerox PARC, 1979)
- Toyota built just-in-time after studying American supermarkets. (Taiichi Ohno, 1950s)
- Instagram copied Snapchat's Stories, and within a year it was bigger. (Instagram Stories, 2016)
- Sun Tzu's rule: know your rival as well as you know yourself. (The Art of War, 500 BC)
- GM overtook Ford by offering what Ford wouldn't: choice and colour. (Alfred Sloan, 1920s)
- Avis turned being second to Hertz into its slogan: We try harder. (DDB for Avis, 1962)
Frequently Asked Questions
What does it cost?
40 Sparks for each creator, for 30 days. We read their latest posts, then check their reels every 90 minutes while you're subscribed.
Who can I add?
Any public account with at least 24 posts. You can track up to 100 creators.
What do I get for each one?
Which of their posts did far better than the rest, where they're ahead of you, and their best posts this week.
Can I make my own version of their post?
Yes. Make my version turns any of their hits into your own reel script or carousel, for 2 Sparks.
I have been using Aubrium for our agency and I am very happy with everything we can deliver for our clients. As an agency we get excellent customer service.
