What is tracking a rival?

A rival is any Instagram account you want to learn from — a competitor, a creator you admire, or someone a little ahead of you.

Go to My Rivals, type their @username and tap Track. We pull their recent posts and rank them against their own normal, so you can see straight away which posts really worked for them. After that we check their account every day and add anything new.

Tracking a rival uses Spark Credits, once — current prices are on our pricing page. It stays tracked every day for as long as you're subscribed. They're never notified, and nobody else can see who you track.