What if I can't find my niche in the library?

Search it as a topic.

Type it in the Find Ideas search box — for example, "sourdough baking for beginners" — and tap Search a topic under the results. We search 12 versions of it, keep the reels that beat their creator's usual audience. They show as they come in, and it's done in about a minute.

A search uses Spark Credits, and a search that finds no viral reels costs nothing. You always see the cost before you confirm, and current prices are on our pricing page.