How do I find viral reel ideas?

Open Find Ideas — it's the first thing you see when you log in.

1. Pick a category that matches your niche, like fitness, food or travel.
2. Scroll the list. The reels at the top reached the most people compared to how many followers the account has.
3. Tap any reel to see why it worked, then save the ones you like.

That's it. You can narrow things down further with filters whenever you want.