Aubrium vs Metricool: what's the difference, and do you need both?
Metricool plans, posts and reports across your networks. Aubrium is a library of viral Instagram reels from accounts your size. Different jobs, so you can use both.
A family travel account in Portugal has 9,278 followers. One of its reels, with the hook "Ultimate baby airline seat hack", reached over 76 million views, 8,290 times its follower count. It's one of the reels in Aubrium's library, which we read on 22 October 2026.
Metricool's competitor view starts from accounts you add, so you'd need to know this one first. Finding accounts you haven't added isn't mentioned on its site. That isn't a flaw. Metricool does a different job: it plans, schedules and publishes your posts across your networks, and reports on how they did. Aubrium is a library of Instagram posts that went viral, from 196,476 creators you've likely never come across. One helps you post. The other helps you decide what to post.
Fair warning: we make Aubrium, so this is our page. We read Metricool's site again on 22 October 2026, and every price and limit below comes from it, not from a paid account. Metricool is also in the best tools to find viral reels, where we called it a scheduler first. Here's where each one is the better pick, and why plenty of creators could use both.
Pick Metricool if you schedule and publish across your networks and want reports on your own accounts. It has a free plan; paid plans start at $25 a month, or $20 a month billed yearly, before VAT. Pick Aubrium if you post on Instagram and want viral reels from accounts your size you haven't found yet, from $49 a month. They do different jobs, so you can use both.
A searchable library of Instagram reels that reached far more people than the account has followers, from accounts with 1,000 to 100,000 followers.
Plans, schedules and publishes your posts across your networks, reports on your own accounts, and tracks competitors you add.
Can Metricool find viral reels from accounts you don't track?
Not that its site mentions. Its competitor view starts with one step: "Add the accounts you're interested in (influencers, brands, or direct competitors)."1 Then it shows their followers, their recent posts and how people reacted to them,2 and you can filter them by growth, reach and other numbers.1 We found no search across reels on its site, no outlier score and no library of other creators' posts.
That's a watchlist, and for accounts you know, it's a good one. Aubrium starts from the other end. It holds 286,620 viral posts from 196,476 creators, each with 1,000 to 100,000 followers. A reel gets in when it reached at least twice its creator's follower count and at least 10,000 views.3
Metricool's paid plans let you add up to 100 accounts on Instagram.4 That's plenty for the rivals you know, but you'd need every handle before you started. In our real estate niche alone, 4,319 creators have a viral post.
Aubrium has a watchlist too. My Rivals tracks accounts you add, up to 100, checked all month.5, 6 That's the part we share with Metricool. The library is the part we don't. Watching the accounts you know tells you what your rivals did. A library shows you what worked for thousands of accounts you've never seen.
Aubrium vs Metricool at a glance
| Feature | Aubrium | Metricool |
|---|---|---|
| What it's for | Yes: Finding viral reels to learn from | Yes: Planning, posting and reports |
| Platforms | Partly: Instagram only | Yes: Instagram, TikTok, YouTube, LinkedIn, Threads, Bluesky, Pinterest and more |
| Schedules and publishes | No: No. You post it yourself | Yes: Posts, stories, reels and carousels |
| Viral reels from accounts you haven't added | Yes: A library from 196,476 creators | No: Not on their site |
| Accounts you add | Partly: Up to 100 rivals, 40 Sparks each for 30 days | Yes: On Instagram: 5 on Free, up to 100 on paid plans |
| Filter by niche, country and account size | Yes: Yes | No: Not on their site |
| Hooks and transcripts | Yes: The hook, and the words said where there's speech | No: Not on their site |
| Reel scripts | Yes: Make my version, 2 Sparks | Partly: An AI assistant for posts; reel scripts not on their site |
| Your own numbers | Partly: Each reel against your usual views, and a score out of 100 | Yes: Stats, best times to post, PDF and PPT reports from Starter |
| Teams and clients | No: No team seats | Yes: Advanced and up |
| Inside ChatGPT or Claude | Yes: Over MCP | Yes: Over MCP, on every plan, with that plan's limits |
| API | No: No public API | Partly: Advanced and Custom |
| Free plan | No: No free plan or trial | Yes: Free forever |
| Cheapest paid plan | Yes: $49 a month | Yes: $25 a month, or $20 a month billed yearly, before VAT |
| Refunds | Partly: A full refund within 15 days of your first subscription | No: None for the current billing cycle |
We read metricool.com and aubrium.com on 22 October 2026, and our library numbers the same day.4, 7
Where Metricool is better
It wins on everything that happens after you've had the idea.
Scheduling and publishing
Posts, stories, reels and carousels go out on their own, and you can schedule Trial Reels.8 We don't schedule or post at all.
Every network in one place
Instagram, TikTok, YouTube, LinkedIn, Threads, Bluesky, Pinterest and more, plus your Google, Facebook and TikTok ads.4, 9 We're Instagram only.
A real free plan
"You can use Metricool for free, forever." That's 1 brand, 20 scheduled posts a month, 30 days of analytics, 5 competitors and its MCP.4 We have no free plan or trial.
Your own numbers, and the rivals you know
Stats for your reels and stories, the best times to post, and PDF or PPT reports from Starter. Paid plans watch up to 100 Instagram rivals you add.4
Where Aubrium is better
It wins on the part before that: finding the idea.
Reels from accounts you haven't found
286,620 viral posts from 196,476 creators, all with 1,000 to 100,000 followers. 43% of the posts come from accounts under 10,000 followers.
Filters for niche and country
360 niches to pick from, and a country filter. Then hook type, format, account size, on camera or not, and AI-made or not.3
What each reel is made of
The hook and whether it's spoken or on screen, every word said in it, the format, the caption and the audio.3 Reading hooks and transcripts isn't mentioned on Metricool's site.
Pricing compared
Metricool is far cheaper to start, and free if one brand and 20 posts a month is enough. Aubrium costs more, and it does another job.
| Plan | What it covers | Monthly | Billed yearly |
|---|---|---|---|
| Metricool Free | 1 brand | $0 | $0 |
| Metricool Starter | Up to 5 brands, or up to 10 | $25, or $45 | $20, or $36 a month |
| Metricool Advanced | Up to 15, 25 or 50 brands | $67, $107 or $210 | $53, $85 or $159 a month |
| Metricool Custom | A custom number of brands | "Let's talk!" | "Let's talk!" |
| Aubrium Lite | 2 Instagram accounts, 100 Sparks | $49 | No: Monthly only |
| Aubrium Growth | 5 Instagram accounts, 250 Sparks | $99 | No: Monthly only |
| Aubrium Pro | 10 Instagram accounts, 1,000 Sparks | $249 | No: Monthly only |
Metricool's prices don't include VAT, which is added where it applies.4, 11 Billing yearly saves up to 24%. A brand is one profile on each network, so a creator with one account per network is one brand. You can cancel any time, and the account drops back to free at the end of the cycle.4 Its terms say refunds aren't made for the current billing cycle.11
Aubrium is monthly only, and every plan has every tool. Sparks pay for what you make: 2 for Make my version,10 a script or a carousel, 10 for a topic search, and 40 to track a rival for 30 days. Browsing, filters and saving come with every plan.7 A first subscription is refunded in full if you ask within 15 days.12
Which one should you pick?
Pick by the job. If you need both jobs done, use both: they don't get in each other's way.
Pick Metricool if you…
- Yes: post on more than one network
- Yes: want to schedule and publish from one place
- Yes: want reports on your own accounts, or for clients
- Yes: want to start on a free plan
- Yes: know which rivals you want to watch
Pick Aubrium if you…
- Yes: post on Instagram
- Yes: want viral reels from accounts your size that you haven't found yet
- Yes: want each reel's hook, words and format
- Yes: want your own version written as a script or a carousel
Questions people ask
Is Aubrium a Metricool alternative?
Not really. Aubrium doesn't schedule or publish anything, so it can't replace Metricool.10 It does the step before: finding the reel worth making.
Does Metricool track competitors' reels?
Metricool tracks the accounts you add, with their posts and numbers: 5 on the free plan and up to 100 on paid plans, on Instagram, Facebook, Twitch and Bluesky. YouTube is 10 on paid plans, and X needs its add-on. Its site doesn't mention finding reels from accounts you haven't added.
Can Aubrium schedule or post my reels?
No. Aubrium gives you the script or the slides, and you post them yourself, or through a scheduler such as Metricool.
Does Metricool have a free plan? Does Aubrium?
Metricool does, and it's free for good: 1 brand, 20 scheduled posts a month, 30 days of analytics and 5 competitors. Aubrium has no free plan or trial. It refunds your first subscription in full if you ask within 15 days.
Which is cheaper?
Metricool. It has a free plan, and Starter is $25 a month, or $20 a month billed yearly, before VAT. Aubrium starts at $49 a month.
How we did this
We read metricool.com on 22 October 2026: the home page, pricing, the competitor, Instagram and MCP pages, its terms, and its own blog post on competitor tools. We didn't use a paid Metricool account, so anything inside the app that its site doesn't describe isn't here.
Aubrium's numbers come from its own library on 22 October 2026, counting the posts members can see. Aubrium makes this page.
Sources
- Competitor analysismetricool.com · Adding the accounts you watch, the networks, the filters. Read 22 October 2026.
- Top Competitor Analysis Tools in 2026Metricool's blog · What its competitor view shows; published 22 December 2025, modified 29 July 2026. Read 22 October 2026.
- llms.txtaubrium.com · What gets into the library, the filters, what each post shows. Read 22 October 2026.
- Pricingmetricool.com · Plans, prices, VAT, the free plan, the networks, competitor limits by network, the AI assistant, MCP and API by plan. Read 22 October 2026.
- Analyse Competitorsaubrium.com · Up to 100 creators, 40 Sparks each for 30 days. Read 22 October 2026.
- What's includedaubrium.com · My Rivals, "checked all month". Read 22 October 2026.
- Pricingaubrium.com · Plans, Sparks and what costs them. Read 22 October 2026.
- Instagram with Metricoolmetricool.com · Publishing posts, stories, reels and carousels; Trial Reels. Read 22 October 2026.
- Metricoolmetricool.com · What it is; ads from one dashboard. Read 22 October 2026.
- Create Postsaubrium.com · Make my version for 2 Sparks; "Does it post for me? No." Read 22 October 2026.
- Legal termsmetricool.com · Refunds and VAT; updated 1 April 2026. Read 22 October 2026.
- Refund policyaubrium.com · The 15-day refund on a first subscription. Read 22 October 2026.
- Metricool MCPmetricool.com · The MCP server and the free plan's limits. Read 22 October 2026.
- Integrationsaubrium.com · The seven apps that connect over MCP. Read 22 October 2026.
Changelog
- First version.
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