Aubrium Blog
Evidence & Myths
The number you are watching does not mean what you think it means
Engagement rate is computed five different ways. And it is collapsing as reach shifts to strangers who will never engage the way a follower does.
Aubrium Research18 min read
Evidence & Myths
Close Friends will not grow you, and that is the point
Close Friends is a restriction, not an amplifier. It has real uses for retention and superfans, but reach is not one of them.
Aubrium Research13 min read
Evidence & Myths
What your brain does when it sees a like — the fMRI evidence
Researchers put people in a scanner and showed them their own posts with likes on them. The reward system lit up. And people copied what was already popular.
Aubrium Research12 min read
