Aubrium Blog
Research, evidence and original analysis on how social platforms work — no listicles, no recycled advice.
Evidence & Myths
Close Friends will not grow you, and that is the point
Close Friends is a restriction, not an amplifier. It has real uses for retention and superfans, but reach is not one of them.
13 min read
Evidence & Myths
What your brain does when it sees a like — the fMRI evidence
Researchers put people in a scanner and showed them their own posts with likes on them. The reward system lit up. And people copied what was already popular.
12 min read
Evidence & Myths
Nobody can predict which post takes off
Two studies tested how predictable a viral post is. Early signals help a little, then the future goes dark. This is the rigorous answer to why one post blew up and the identical one did not.
12 min read
