Aubrium Blog
Research, evidence and original analysis on how social platforms work — no listicles, no recycled advice.
Platforms & Industry
Broadcast Channels: the DM megaphone, assessed
Instagram's one-to-many messaging tool reaches followers directly. Meta publishes one usage number and almost nothing about who it works for.
15 min read
Platforms & Industry
What you actually get for a blue check: Meta Verified vs X Premium vs the rest
X says Premium gets you prioritized ranking. Meta said Verified would boost reach, then pulled it. We read what each platform actually promises, quoted from its own help pages.
13 min read
Platforms & Industry
Instagram by the numbers — users, time spent and who is on it
Three billion people use it each month. Half of American adults are on it. Here is what Meta publishes, what researchers measure, and what stays hidden.
13 min read
