Aubrium Blog
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Formats & Craft
Alt text: an accessibility feature, and an SEO claim with no source
Alt text is for screen readers. Instagram said so in 2018. Then the SEO advice started. We read what Instagram actually publishes about search to see if the second claim has a source.
Aubrium Research11 min read
Distribution
The ad auction has a public formula — and organic reach runs on its twin
Meta publishes exactly how it picks which ad wins. The middle term is the same prediction that decides organic reach. Read the ad mechanics Meta explains openly and you understand the organic ones it does not.
Aubrium Research12 min read
