The best hooks for investing reels, from 936 that went viral
We read the opening line of every viral investing reel in Aubrium's library: which hooks show up most, which travelled furthest, and 12 real ones to learn from.
"Do you have any stock tips for me?" was said and shown at the start of a reel from a 6,455-follower account, and the reel reached 1.8 million views. A plain question, with no figure and no promise in it.
Investing hooks often don't hold back like that: 34% of these reels open on a bold claim. We wanted to know whether the loud ones are the ones that travel. So we sorted the opening lines of all 936 viral investing reels in Aubrium's library, from 724 creators, by type and by distance. The cross-niche hook guide has the wider picture, and what goes viral in each niche is its own page.
Bold claims open 34% of viral investing reels, far more than any other kind, but their middle reel drew only 11× its follower count. Relatable lines and questions went about as far as each other, 20× and 18×. 82% show the hook as text, and the middle hook runs 13 words.
Aubrium's library, 22 October 2026.
What kind of hook works best for investing reels?
Bold claims, by a wide margin: 34% of viral investing reels open on one. Of the four biggest types, though, they travelled the least.
A typical bold claim got 11 times its account's followers in views. A relatable line got 20 and a question 18, though they're less common, at 9% and 16% of these reels. The loud opener is the one creators reach for most often. The quieter ones went further. Rarer types post bigger numbers: POV hooks 48× and aspirational lines 34×, but there are only 17 and 19 of them. Just 2% of these reels have no real hook.
12 investing hooks that went viral
We took each creator's top reel with an English hook and left out stock picks, price predictions, wealth or return figures and anything that promises income. What's here is the shape of a line, not advice. Tap a type to filter.
- Bold claimText and spoken
The entire stock market explained in 111 seconds!!!
- QuestionText and spoken
Crazy question... What are the chances I can make a trade right now?
- RelatableText and spoken
I come back to this video once in a while...
- Number listSpoken
Bad, good, and amazing.
- NegativeText on screen
"When your pockets are empty, even the world ignores you..
- QuestionText and spoken
Do you have any stock tips for me?
- QuestionSpoken
Who has more in their Roth IRA as a 23-year-old couple?
- POVText on screen
POV: You chose the hardest career in the world
- POVText on screen
POV: you chose no car payment
- Transformation teaseText and spoken
Day 3 of trying RANDOM side hustles
- AspirationalText and spoken
How to have financial peace
- Bold claimText on screen
The Scary Truth about the stock market
How long should an investing hook be?
Mid-length. The middle investing hook runs 13 words, and the ones that went furthest were a little shorter.
At 5–8 words, the middle reel drew 15× its follower count, the best of any length. Past 20 words it was 9×, and 25% of investing hooks run that long.
Should you say the hook or show it?
Put it on screen and let your voice come after. Text alone went much further here than the other two ways.
Talking heads are the biggest format here, at 31%, and someone talks to camera in 57% of these reels. Yet with the hook as text alone, the middle reel's views came to 26 times the account's followers. Spoken alone, or shown and spoken at once, they came to 10 either way. 44% of these reels do both, the most common choice of the three.
How do viral investing hooks start?
"If" comes first, on 33 hooks, just ahead of "I" and "the". It suits a subject built on what-ifs.
- if 33
- I 31
- the 30
- how 25
- I'm 25
- this 21
- here's 19
- so 10
- these 8
- my 7
- what 7
- when 6
The first word of 543 English hooks on viral investing reels, and how many start with it.
These four ways in keep recurring. Every example is a real investing hook.
POV…
“POV: you chose no car payment”
A question
“Who has more in their Roth IRA as a 23-year-old couple?”
I… / My…
“I come back to this video once in a while...”
How to… / How I…
“How to have financial peace”
Keep reading
If your reels are about everyday money too, the hooks on viral budgeting reels are the closest match. That page's numbers came out differently, which is worth a look.
Questions people ask
What's a good hook for an investing reel?
Bold claims are the most common, on 34% of viral investing reels. Relatable lines and questions are rarer but went further: their middle reels drew 20× and 18× their follower counts, against 11× for a bold claim.
Should an investing hook be a question?
Questions open 16% of viral investing reels, and a typical one pulled 18 times its account's followers in views. That's further than the bold claims creators reach for most often.
How long should an investing hook be?
The middle one runs 13 words. Hooks of 5–8 words went furthest, at 15 times followers, and those past 20 words reached 9.
Do I need to say my hook if I'm talking to camera?
Not in this library. With a text-only hook, the middle reel reached 26 times its followers; with a spoken one, 10.
Do small investing accounts go viral?
41% of the viral investing reels here were posted by accounts under 10,000 followers. Line them all up and the middle reel sits on an account of 13,899.
How we did this
We looked at every investing reel in Aubrium's library on 22 October 2026: 936 reels from 724 creators with 1,000 to 100,000 followers, each of which reached at least twice its creator's follower count and at least 10,000 views. We counted every reel filed in Aubrium's investing niche; a reel can sit in more than one niche.
Hook types, delivery and on-screen text are labels Aubrium's reader puts on every post. Hook length and first words count the 543 reels with an English hook in words. Every number here describes reels that already went viral, so none of it is the odds for a new one.
Changelog
- First version.
Read next
Niches5 min readThe best hooks for fitness reels, from 16,974 that went viralWe read the opening line of every viral fitness reel in Aubrium's library: which hooks show up most, which travelled furthest, and 16 real ones to learn from.
Niches6 min readThe best hooks for sketch comedy reels, from 5,649 that went viralWe read the opening line of every viral sketch comedy reel in Aubrium's library: which hooks show up most, which travelled furthest, and 16 real ones to learn from.
Niches6 min readThe best hooks for real estate reels, from 5,145 that went viralWe read the opening line of every viral real estate reel in Aubrium's library: which hooks show up most, which travelled furthest, and 16 real ones to learn from.