Aubrium Blog
Formats & Craft
What your bio actually does — the conversion evidence
The 150 characters everyone rewrites and nobody tests. What Instagram's own ranking documents say about your bio, and what we could not find.
Aubrium Research16 min read
Formats & Craft
The first two seconds: what the hook does, from Instagram's skip signal
Instagram counts how many times a reel was skipped within two seconds of being opened. The signal is named in Meta's own system card, and it feeds a guess about whether the next person will watch.
Aubrium Research12 min read
Formats & Craft
The retention curve: how to read the graph the platform hands you
YouTube shows you exactly where viewers drop off, second by second. Its own help pages explain what the spikes, dips and comparison line count. That curve is the most honest piece of feedback any platform gives you.
Aubrium Research15 min read
Formats & Craft
Alt text: an accessibility feature, and an SEO claim with no source
Alt text is for screen readers. Instagram said so in 2018. Then the SEO advice started. We read what Instagram actually publishes about search to see if the second claim has a source.
Aubrium Research11 min read
