Which keywords should I track?

Think about the words your ideal viewer would actually type into Instagram search.

• Be specific. "Protein breakfast ideas" finds better reels than "food".
• Use your viewer's words, not industry words. "How to sleep better" beats "sleep hygiene".
• Cover a few angles. For a coffee page, you might track "latte art", "home espresso" and "coffee recipes".
• Start small. Five to ten good keywords is plenty. See what they bring back, then add more.

If a keyword keeps bringing back reels that aren't useful, remove it and try a sharper one.