Aubrium Blog
Distribution
The feed stopped being your friends — and nobody sent a memo
Meta says a growing share of what you see on Instagram is recommended, not posted by accounts you follow. You are now competing with the entire platform for a stranger's attention.
Aubrium Research18 min read
Distribution
The ad auction has a public formula — and organic reach runs on its twin
Meta publishes exactly how it picks which ad wins. The middle term is the same prediction that decides organic reach. Read the ad mechanics Meta explains openly and you understand the organic ones it does not.
Aubrium Research12 min read
