Aubrium Blog
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LinkedIn by the numbers — the platform creators underrate
LinkedIn has 1.3 billion members but only 310 million use it monthly. One percent post weekly and generate 9 billion impressions. Here is what Microsoft and LinkedIn actually publish.
The link tax: does putting a link in a post cost you reach?
The belief that external links tank your Instagram reach is everywhere. We went looking for where Meta documents it. Across four system cards and 44 named signals, it is not there.
Instagram's war on reposts, in its own words
Meta promised to rank originals above copies, label reposts, and cut serial aggregators out of recommendations. Here is what the company actually committed to in writing, and what it left undefined.
Instagram and TikTok became search engines — and Google admits it
A Google exec said 40% of young people now search on TikTok and Instagram instead of Google. Both platforms added keyword search and TikTok built a search ads business. Being findable is replacing being viral.
Instagram Notes: the feature nobody understands
Notes sit at the top of your inbox. They last 24 hours. Almost no one knows what they do. Here is what Meta actually published about them.
Instagram by the numbers — users, time spent and who is on it
Three billion people use it each month. Half of American adults are on it. Here is what Meta publishes, what researchers measure, and what stays hidden.
The experiment that proved hits are partly random
Quality set a floor and a ceiling. Everything in between was luck. Three published experiments on why experts cannot pick the winner, and what that leaves you.
The complete history of Instagram
How a chronological photo app for friends became an algorithmic video feed that mostly shows you strangers. Fifteen years of announcements, acquisitions and reversals, each one dated and sourced.
Hashtags on Instagram: a full autopsy
From the "use all 30" era to Instagram killing follow-hashtags to Mosseri saying they do not work the way people think. The whole arc, what hashtags do now, and whether to use any.
