The best hooks for tarot reels, from 816 that went viral
We read the opening line of every viral tarot reel in Aubrium's library: which hooks show up most, which travelled furthest, and 16 real ones to learn from.
"Think of someone and choose one." Six words, said and shown, from an account with 5,111 followers. The reel got 25.3 million views, the most of any viral tarot reel in Aubrium's library.
Pick-a-card reels ask the viewer to join in, and the hook is the invitation. We read the first lines of 816 viral tarot reels, from 601 creators, and sorted them by kind and reach. This page belongs to the main guide to reel hooks, and what goes viral in each niche is one click up.
Viral tarot hooks are most often curiosity gaps (31%), questions (17%) and callouts (15%). Relatable lines are rare, on 4% of these reels, but reached 17 times their creator's followers, further than any type except 9 number-list hooks. 70% of these reels show the hook as text on screen, and shorter hooks went further than long ones.
Aubrium's library, 22 October 2026.
What kind of hook works best for tarot reels?
Curiosity gaps lead, at 31%, then questions at 17% and callouts like "Ask a question" at 15%.
These reels don't travel far as a rule: the middle one reached 10× its creator's following. Questions and warnings reached 14×, and relatable lines, like a reader laughing at their own deck, reached 17×. Number lists reached 20×, but there are only 9 of them. Bold claims sat at the bottom with transformation teases and negative hooks, at 7× and 8×.
16 tarot hooks that went viral
Each creator's top reel with an English hook, picked by hand. Tarot is full of hooks that tell you what's about to happen in your love life; we left those out and kept the invitations, the jokes and the lessons. Tap a type to filter.
- CalloutText and spoken
Think of someone and choose one.
- Curiosity gapSpoken
Take a deep breath. Think of someone. Choose your card.
- WarningText and spoken
Do not skip this video, okay? This video is not for everyone. It is not for everyone.
- QuestionText on screen
should you dye your hair
- CalloutText on screen
Ask a question
- Curiosity gapText and spoken
Ranking zodiac signs by how much I'd want to be trapped in an elevator with them
- Curiosity gapText on screen
INTUITION TEST: What animal is on this card
- Bold claimSpoken
By the end of this video, you will know the meanings of all 78 tarot cards.
- Curiosity gapText on screen
A famous psychologist studied tarot
- RelatableText on screen
my tarot deck when i need an answer urgently
- Curiosity gapSpoken
I don't usually make videos at this hour, but something just happened.
- RelatableText on screen
arguing with spirit during a tarot reading like
- QuestionText and spoken
Which side are you on?
- RelatableText on screen
translation: he was a player
- RelatableText on screen
reading tarot for literal years and still having to google the meaning of a card sometimes
- Number listSpoken
Here's three things I learned while being at psychic school.
How long should a tarot hook be?
Shorter than most tarot hooks. The middle one runs 13 words, and only 27% use 8 or fewer, but the short ones went further.
Hooks of 1 to 4 words, just 16 of them, reached 15×. From 13 words up, the middle reel reached 7×. A pick-a-card hook only has to say one thing: pick.
Should you say the hook or show it?
Show it. 44% put the hook on screen without saying it; 28% say it and 26% do both.
The gap is wide. Written-only hooks reached 19× for the middle reel. Spoken hooks, and hooks both written and spoken, reached 7× each. 50% of tarot reels are a reader talking to camera, so the written line is the one that stands apart.
How do viral tarot hooks start?
Tarot hooks start with "someone" more than any other word, 28 times; "if" opens 21 and "you" 15. "Think" opens 11, the pick-a-card opener behind "Think of someone and choose one."
- someone 28
- if 21
- you 15
- I 13
- they 13
- this 13
- think 11
- the 10
- you're 10
- your 10
- do 8
- gemini 8
The first word of 442 English hooks on viral tarot reels, and how many start with it.
Four patterns readers use, each shown with a real tarot hook:
A question
“Which side are you on?”
When… / If you…
“If you are dealing with someone who has avoidant attachment style, then this is a reel for you.”
I… / My…
“my tarot deck when i need an answer urgently”
This is… / This is how…
“This is how I remember all of the meanings of the tarot cards”
Keep reading
Tarot sits close to the best hooks for astrology reels, the spirituality hooks page and hooks for mindfulness reels. Each has its own numbers.
Questions people ask
What's a good hook for a tarot reel?
Curiosity gaps are the most common on viral tarot reels, at 31%, but they reached 10× the creator's following. Relatable lines are rarer, at 4%, and reached 17×; only 9 number-list hooks went further, at 20×.
How long should a tarot hook be?
Shorter than most. The middle hook is 13 words, but 1 to 4 words reached 15× the creator's following, against 7× from 13 words up.
Should a tarot reader say the hook or write it?
Write it. Written-only hooks reached 19× the creator's following for the middle reel; spoken hooks reached 7×. 70% of viral tarot reels show the hook as text.
Can a small tarot account go viral?
49% of viral tarot reels came from accounts under 10,000 followers, and below 2,000 followers the middle reel reached 37× its creator's following.
Do tarot reels need a face?
No, though most do: 62% show a face. The 38% without one reached 16× their creator's following, against 8× with a face.
How we did this
We looked at every tarot reel in Aubrium's library on 22 October 2026: 816 reels from 601 creators with 1,000 to 100,000 followers, each of which reached at least twice its creator's follower count and at least 10,000 views. We counted every reel filed in Aubrium's tarot niche; a reel can sit in more than one niche.
Hook types, delivery and on-screen text are labels Aubrium's reader puts on every post. Hook length and first words count the 442 reels with an English hook in words. Every number here describes reels that already went viral, so none of it is the odds for a new one.
Changelog
- First version.
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