The best hooks for travel vlog reels, from 1,302 that went viral
We read the opening line of every viral travel vlog reel in Aubrium's library: which hooks show up most, which travelled furthest, and 16 real ones to learn from.
The hook was "don't ask me, I WILL say yes." It sat on screen, on a reel from an account with 1,473 followers, and the reel got 9.5 million views. There's no place in it and no plan. The viewer brings the question.
Lines like that are common here: relatable hooks open 16% of viral travel vlog reels. We went through the opening line of every one of the 1,302 in Aubrium's library, from 1,146 creators. Curiosity gaps turned up more than any other type, at 27%, and POV hooks went furthest. This page is one stop in our tour of the hooks that work in every niche, and the full list of niches we looked at holds the rest.
Curiosity gaps open 27% of the 1,302 viral travel vlog reels in Aubrium's library, the most of any type, with relatable lines next at 16%. POV hooks are rarer, at 5%, but went furthest: the middle one drew 37 times its creator's following. 89% show the hook as text, and the middle hook is 12 words.
Aubrium's library, 22 October 2026.
What kind of hook works best for travel vlog reels?
Curiosity gaps, comfortably: 27% of these reels open on one. Relatable lines are next at 16%, then bold claims at 14%.
How far they went is a different list. POV hooks led, with the middle reel at 37 times the account's size, though only 70 reels use one. Relatable lines came second at 24. Curiosity gaps, for all their numbers, reached 19. Questions and number lists went least far, at 13. And almost every vlog opens with something: only 4% have no hook of any type.
16 travel vlog hooks that went viral
One reel per creator, their best-watched, shown with its views and the account's follower count. A lot of them are about leaving, or living somewhere new. Tap a type to filter.
- RelatableText on screen
don't ask me, I WILL say yes.
- Curiosity gapText on screen
Sea you later, suitcase
- Transformation teaseText on screen
I'm gonna pack my things and leave you behind
- POVText on screen
POV: Real life in Korea (Living in a 3.3m² room)
- POVText on screen
POV: Your boss said "work from anywhere."
- POVText on screen
POV: That feeling when your flight take off for your home country 🥰
- Curiosity gapText on screen
Behind every successful "I moved abroad" story there's...
- RelatableText on screen
“You’re so lucky to live abroad”
- RelatableText on screen
Current mental state: If you hugged me long enough, I'd probably cry
- RelatableText on screen
Expats every summer: We're baaaack. ✈️
- RelatableText on screen
My family watching me try to fit my entire life into 3 suitcases:
- Bold claimText and spoken
Just in case anyone's in any doubt at all. Being on holiday is better than being at work.
- Bold claimText and spoken
Kerala will RUIN your perception of India ❌
- QuestionText on screen
so what are your plans after graduation?
- Curiosity gapText on screen
Things that can get you in trouble in Australia 🇦🇺
- Transformation teaseText on screen
2012 me: "I'll study abroad in France for a year and learn French, it'll be fun"
How long should a travel vlog hook be?
Shorter, by a little at each step.
The middle hook here runs 12 words, and just 30% get it done in 8 words or fewer. The numbers slope down gently: 21 times the account's following for 1 to 4 words, 19 for 5 to 8, 18 for 9 to 12, then 14 for 13 to 20 and 13 past 20 words. Long hooks are common here, with 20% running past 20 words, so the slope is worth knowing before you write one.
Should you say the hook or show it?
Show it on screen. That's how 56% of these reels open, with nothing said out loud.
With text-only hooks, the middle reel reached 25 times the creator's following. 33% say the line and show it too, and those reached 12. Hooks that were only spoken reached 15. Plenty of these vloggers talk to camera at some point, in 39% of reels, yet the first line went further as text.
How do viral travel vlog hooks start?
"I" opens 53 of the 701 English hooks, more than any other word, and "I'm" another 33. In travel vlogs the creator is the subject. "POV", "this" and "so" follow.
- I 53
- I'm 33
- POV 29
- this 24
- so 23
- what 21
- if 19
- the 17
- we 17
- how 16
- when 11
- you 10
The first word of 701 English hooks on viral travel vlog reels, and how many start with it.
Here are four real vlog openings to shape your own around.
POV…
“POV: Your boss said "work from anywhere."”
I… / My…
“My family watching me try to fit my entire life into 3 suitcases:”
A question
“so what are your plans after graduation?”
You… / Your…
“You're a frequent flyer stuck behind people who aren't”
Keep reading
For format, face and sound, see how travel vlog reels go viral. If you film alone, on the cheap or as a guide to one place, try the best hooks for solo travel reels, hooks from viral budget travel reels and destination guide hooks.
Questions people ask
What's a good hook for a travel vlog?
A curiosity gap is the most common, on 27% of viral travel vlog reels in Aubrium's library. A POV hook is rarer, at 5%, and went furthest, with the middle reel at 37 times its creator's following.
How long should a travel vlog hook be?
The middle one is 12 words. Each step shorter did a little better. With a 1 to 4 word hook, the middle reel reached 21 times the account's size; past 20 words, it reached 13.
Should travel vloggers say their hook or write it?
Write it. On 56% of viral travel vlog reels the hook is written and not said, and that middle reel reached 25 times the account's size, against 15 for a spoken one.
Do travel vlog reels need a hook?
Almost all use one. Only 4% of the 1,302 viral travel vlog reels have no hook of any type.
Do relatable hooks work for travel vlogs?
They're the second most common type, at 16%, and their middle reel got 24 times its creator's following, ahead of curiosity gaps at 19.
How we did this
We looked at every travel vlog reel in Aubrium's library on 22 October 2026: 1,302 reels from 1,146 creators with 1,000 to 100,000 followers, each of which reached at least twice its creator's follower count and at least 10,000 views. We counted every reel filed in Aubrium's travel vlog niche; a reel can sit in more than one niche.
Hook types, delivery and on-screen text are labels Aubrium's reader puts on every post. Hook length and first words count the 701 reels with an English hook in words. Every number here describes reels that already went viral, so none of it is the odds for a new one.
Changelog
- First version.
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