The best hooks for travel tips reels, from 1,201 that went viral
We read the opening line of every viral travel tips reel in Aubrium's library: which hooks show up most, which travelled furthest, and 16 real ones to learn from.
Here's a hook that reads like a joke and turns out to be a tip: "PoV not losing a toe to the south of France 🤪". It came from an account with 2,109 followers and got 13.2 million views. It's a POV hook, one of only 58 among this niche's viral reels, and those 58 went a long way: their middle reel reached 57 times its creator's followers.
We read the opening line of all 1,201 viral travel tips reels in Aubrium's library, from 941 creators. Expect packing tricks, airport rules and scam alerts. This is the travel tips chapter of the hooks guide that covers every niche, and what goes viral in every niche we looked at lists the rest.
Curiosity gaps open more viral travel tips reels than any other hook: 28% of the 1,201 in Aubrium's library, with warnings next at 15%. Only 5% open with a POV hook, yet that middle reel hit 57 times its creator's follower count, against 23 for curiosity gaps. 91% show the hook on screen. The middle hook is 11 words.
Aubrium's library, 22 October 2026.
What kind of hook works best for travel tips reels?
Curiosity gaps, by a wide margin: 28% of these reels open on one. Warnings come second, at 15%. A lot of travel advice starts with what not to do.
POV hooks are the outlier. Just 58 reels lead with one, and the middle of them got views worth 57 times the account's followers. Only aspirational lines went further, at 124, and there are just 3 of them. Negative hooks came after POV at 36, then warnings at 30. Curiosity gaps, the most common, reached 23. And only 3% of these reels have no hook of any type, so a travel tip nearly always opens with a line.
16 travel tips hooks that went viral
Below, one reel apiece from sixteen creators, always their most-viewed, with views and follower count beside it. Many tease a trick before they show it. Tap a type to filter the list.
- POVText on screen
PoV not losing a toe to the south of France 🤪
- POVText on screen
POV: You found the best travel bag ✈️
- POVText and spoken
POV: You landed in Singapore at 3AM, but your hotel check-in is only at 3PM...
- QuestionText on screen
You know those gaps between the rails at the bottom of your suitcase?
- QuestionText and spoken
Have you heard of the sudoku packing method?
- QuestionText on screen
How is all this going to fit in ONE bag? 👀
- WarningText on screen
Most People choose the wrong seat ❌
- WarningText and spoken
Locals in Portugal Never Do This
- WarningText on screen
Travel Alert: Protect Yourself From The Latest Airport Scam ⚠️
- Curiosity gapText on screen
Just in case you didn't know this about Sydney trains...
- Curiosity gapText on screen
A flight attendant taught me this trick 🤯
- Bold claimText and spoken
This is what Vegas does to try to scam you.
- Bold claimText and spoken
Unpopular opinion: If you fly economy, you should NOT recline your seat
- NegativeText on screen
5 pieces of BAD travel advice I'd NEVER follow
- Transformation teaseText on screen
thank u to whoever came up with this hack
- RelatableText and spoken
If you're a team carry on only like me, you know you need a good personal item.
How long should a travel tips hook be?
Keep it to 12 words or fewer if you can.
Up to 12 words, the bands sit close together. Hooks of 1 to 4, 5 to 8 and 9 to 12 words got 23 to 25 times the creator's following on the middle reel. Past 12 words it slips to 19, both for 13 to 20 words and for 21 or more words. The longer hooks are common, though. 13 to 20 words is the biggest band, at 29%. Only 28% stay at 8 words or fewer.
Should you say the hook or show it?
Show it. Let the words on screen carry the tip.
57% of viral travel tips reels show the hook as text and nothing else, and the middle one of those reached 40 times its creator's followers. Reels that also spoke the line aloud reached 16. Spoken alone, it was 16 too. A tip on screen can be read before the voice gets going.
How do viral travel tips hooks start?
The word "I" leads, opening 34 hooks, then "if", "the", "how" and "this". Further down, "here's" starts 20 hooks and "pack" starts 11, which tells you what this niche talks about.
- I 34
- if 29
- the 27
- how 25
- this 25
- POV 24
- here's 20
- most 14
- do 12
- don't 12
- pack 11
- you 11
The first word of 657 English hooks on viral travel tips reels, and how many start with it.
Borrow one of these four openings, all from real viral travel tips reels.
When… / If you…
“If you're a team carry on only like me, you know you need a good personal item.”
I… / My…
“I always do this when I travel ✈️”
How to… / How I…
“How to Prevent Theft on Airplanes: Smart Tips for Traveling Families”
This is… / This is how…
“This is what Vegas does to try to scam you.”
Keep reading
If you want the rest of the picture, from format to sound, see how travel tips reels go viral. Travelling with kids, on a budget or by sea? Try hooks from viral family travel reels, budget travel hooks that went viral and the best hooks for cruise reels.
Questions people ask
What hooks work for travel tips reels?
Curiosity gaps turn up more than any other type, on 28% of viral travel tips reels in Aubrium's library. POV hooks are rarer, on 5% of these reels, and their middle reel reached 57 times the account's follower count, against 23 for curiosity gaps.
Should a travel hack hook be written on screen?
Mostly, yes. 91% of viral travel tips reels put the hook on screen. Where it was text and nothing else, the middle reel got 40 times its creator's following, against 16 for a hook that was only said.
How long should a travel tips hook be?
The middle travel tips hook has 11 words. Up to 12 words, the middle reel reached 23 to 25 times the creator's following. Longer hooks reached 19.
Are warnings good hooks for travel tips?
They're the second most common type, at 15% of viral travel tips reels. The middle warning reel got views worth 30 times its account's followers, ahead of curiosity gaps at 23.
Do travel tips reels need a hook?
Nearly every one has a hook. Just 3% of the 1,201 viral travel tips reels have no hook of any type.
How we did this
We looked at every travel tips reel in Aubrium's library on 22 October 2026: 1,201 reels from 941 creators with 1,000 to 100,000 followers, each of which reached at least twice its creator's follower count and at least 10,000 views. We counted every reel filed in Aubrium's travel tips niche; a reel can sit in more than one niche.
Hook types, delivery and on-screen text are labels Aubrium's reader puts on every post. Hook length and first words count the 657 reels with an English hook in words. Every number here describes reels that already went viral, so none of it is the odds for a new one.
Changelog
- First version.
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